Resources / Use cases

BUX’s Buxley: scaling customer support

Buxley is BUX's digital customer support champion, designed to provide fast and reliable in-app assistance. Whether users have questions about stock market information, account issues, or investment plans, Buxley is available 24/7 to help. With BUX’s international presence, Buxley also operates in multiple languages, ensuring seamless support for investors across different regions.

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Always available, no coffee breaks!
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Assisting investors in different regions
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AI-powered with human handover when needed

30 %

Deflection

2

FTE saved

6

Languages

BUX is a leading neobroker and part of ABN AMRO, making investing accessible and affordable for a new generation. Headquartered in the Netherlands, BUX offers a user-friendly platform for trading stocks, ETFs, and cryptocurrencies, empowering users to take control of their financial future.
Locations
Amsterdam, The Netherlands
Employees
60+
Customers
500.000
Industry
Finance

Meet Buxley, BUX’s digital customer support agent

Investing can be unpredictable, and customer support demand fluctuates between 5,000 and 25,000 inquiries per month. With Buxley, BUX has the flexibility to handle peak moments efficiently, without scaling the support team equally.
Buxley answers common customer questions instantly, providing quick and accurate responses within the app. When an inquiry requires a human touch - such as handling complex account issues - Buxley smoothly hands over the conversation to a support agent. This ensures a customer experience that is fast and digital when possible, but personal when necessary.

By automating routine inquiries, Buxley allows the BUX support team to focus on more complex cases, enhancing overall efficiency and customer satisfaction. Investors can navigate their journey with confidence, knowing that Buxley is always available and that human support is just a step away when needed.

Buxley’s success

Instant responses

Customers receive immediate answers to their questions, improving user experience.

Seamless handover

When human expertise is required, Buxley ensures a smooth transition to a support agent.

Scalable support

Handles fluctuations in inquiries without the need for constant team expansion.

Multi-language assistance

Supports BUX’s global customer base in multiple languages.

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"Very proud to see Buxley come to life! Thrilled to introduce this smart and innovative digital colleague to our app. Here's to more innovation and continued growth!"
Niek van Rens
COO at BUX

BUX's automation journey

BUX took its first step into automation with Buxley, a digital assistant designed to handle FAQ's within the BUX app. Currently, when users require further assistance, the conversation is seamlessly handed over to a human agent. However, this is just the beginning.

The next phase of BUX’s automation journey is to enhance Buxley’s capabilities, enabling it to process user inputs and execute actions without human intervention. By expanding its skill set, Buxley will become more autonomous, improving efficiency and streamlining customer interactions.

Additionally, BUX is exploring the possibility of introducing a web-based chat solution, extending Buxley’s reach beyond the app and making support more accessible to a wider audience. With each step forward, BUX is committed to leveraging automation to optimize the user experience and scale its customer support effortlessly.

Buxley's customer service skills

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Answer questions

Provides real-time responses about stock markets, investments, and accounts.

Human handover

Seamlessly transfers complex cases to a support agent when needed.

Scalable assistance

Adapts to fluctuations in customer inquiries, ensuring efficiency at all times.

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