TUI’s Thibault: your personalized citytrip assistant

TUI teames up with Freeday to create Thibault, a digital assistant that revolutionizes citytrip planning. With Freeday’s advanced AI, Thibault delivers instant, personalized travel recommendations, simplifying the process for users. Freeday’s seamless automation frees TUI from repetitive tasks, allowing them to focus on enhancing customer experiences and offering smarter, more efficient travel solutions.

TUI embarked on an exciting automation journey with Thibault, their AI-powered digital travel assistant, designed to enhance the citytrip planning experience. Thibault’s mission was simple: to transform how travelers discover new destinations by providing personalized recommendations tailored to their preferences, all in just a matter of seconds.

Initially, Thibault was introduced to assist users in finding citytrips, offering suggestions based on their likes and needs. Over time, Thibault’s capabilities expanded to include detailed recommendations on hotels and activities, turning it into an all-in-one travel companion. By analyzing user preferences and travel history, Thibault ensures that every journey is unique and perfectly matched to the traveler’s desires.

Thibault’s automation journey led to significant improvements in user satisfaction, with a CSAT score consistently above 9. Thanks to its tailored approach, hundreds of users each week now enjoy fast, relevant travel advice, eliminating the hassle of lengthy research. Thibault continues to evolve, offering a seamless blend of AI-driven insights and personalized customer experiences, helping TUI Belgium revolutionize the way travelers explore their next city destination.

This journey underlines TUI Belgium's commitment to innovation in travel, leveraging automation to inspire and simplify the planning process for their customers.